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How to Grow your Freelance Portfolio

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One of the things that can help you in succeeding in the world of freelancers is having a digital portfolio for the services you are offering. So, you might be wondering, why do I need to have one when I am good at what I do? Well, to put it simply, your clients will not care about what you can do unless they can see some hard evidence of your work.

If you are looking for ways to improve your digital freelancer portfolio, the text below might be able to help you. It will help you understand what you need to do in order to grow and improve your portfolio. So, let’s take a closer look at what you should do:

1. First Things First, Find a Hosting Server That is Good

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The hosting server you choose needs to rely on the traffic you expect to get, especially since it will need to be capable of meeting the requirements you have. Opt for a company that can allow you to have almost no downtime, that has a strong mainframe, as well as software that follows the innovations happening in the tech world.

Also, it would not hurt to choose a hosting server that offers helplines 24/7. By doing so, you can ensure that you will have a portfolio website that functions properly, as well as one that does not have lags and errors.

2. The Pictures You Post Must Be Professional

Now, firstly, it is important that you provide a picture of yourself on the website – since it will allow your clients to put a face to the name and it is something that will allow them to connect with you even further. Of course, this does not mean that you should hire someone to take your picture, however, “professional” does mean that it needs to be high quality. Hence, you should opt for a clear headshot and do not forget that you should dress appropriately.

Also, everything else that you post on the site – including pictures, videos, and other content – should be high in quality. This will tell people that you pay attention to the details, and it will also show that you value your business.

3. Get More Reviews

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If you are looking for ways to improve your credibility, you will want to have a lot of reviews and recommendations from clients that you worked with before. If someone is happy with your work, you should ask them if they want to leave a review on your site. This will make you look more professional and people can have social proof that you are good at what you do.

However, if you are a beginner, you might not have a lot of clients that can leave testimonials on your profile, hence, you will need to search for some jobs that you can do. If you want to check out if there is a vacancy for any freelance job, check out Freelancejobopenings website.

4. Do Not Forget to Include Your Previous Work Experience and Education History

By implementing your education and your work history, you will be able to tell a story about where you came from. This will show people that you have some experience in working in the field, as well as that you have the necessary skills to perform a specific task.

Although it is smart to list several industries that you have worked in, it might be best if you focus on one particular industry.

Listing your education or any certificates that you got will tell potential clients that you have developed specific industry skills in an accredited way.

5. Branding Yourself Will Be Perfect For Standing Out

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If you want to stand out from the crowd of people offering the same things, you should definitely brand yourself. Create a logo and choose your brand colors, then implement them to your website design. Also, you should try to implement it on your social media account – which is something that will make you even more special.

You can even choose to add your logo and brand colors to any document that you might send to your clients including invoiced, any content that can be downloaded, proposals, and so on. As previously mentioned, focusing on the smallest details can prove that you are incredibly professional.

6. You Should Include Information About Yourself

The portfolio website that you will create should include information about you and the services you offer. Hence, ensure that your website visitors can easily locate the information on the site.

For example, you should include your offers, how someone can contact you, how they can hire you, your working hours, and your pricing list. It is also important to make the site easy to navigate and to include a FAQ section that can make the lives of your clients so much easier.

7. It is All About Showing Your Final Work And Describing it

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Since it is a portfolio, you will, of course, need to add your previous work including sample, pictures, and description. You can even choose to post videos. Showing and describing your final project is what will prove that you have experience.

For example, you can post a picture or video of your work, and then include a description of what you did for the client and what did the project require you to do. Now, do not be overwhelmed if you do not have a lot of projects to show right away, since the ones you post will lead to more clients, hence more work.

8. SEO is Crucial

If you do not have a website that is SEO-optimized, your portfolio website will not show in the search results – which is something that you do not want to happen. There is a wide range of SEO tutorials and guides online, hence, make sure that you do some digging to find out exactly what you will need to do.


By following the tips mentioned in this article, you will be able to make the entire process of creating a portfolio easier, less time-consuming, and less overwhelming. So, now that you know what you should consider and implement, do not waste any more time and start creating your freelancing portfolio that will help your business grow!