No matter where you’re running your ads, PPC or Pay Per Click can be one of the best ways to boost the advertising strategy. There are different benefits of executing a PPC campaign thoroughly, such as increasing awareness, conversion, sales, traffic, etc.
Choosing the right PPC ads company such as Brandlift Digital Marketing can help to bring business change. You should prevent the risk of a budget to increase the return on investment. When you’re running PPC ads, you should check the management practices.
Tips for managing your PPC ads
Running PPC ads isn’t enough. It would help if you focused on improving it, which will eventually help drive results. Here are some of the efficient tips to follow for managing the PPC ads:
1. Organize the ad groups
Every ad must be organized into groups as per the keyword. Once you set the PPC campaigns, you will know the structure. It is essential to streamline the entire process and organize it.
Once you set up the groups, you can work on removing the errors. Ad groups aren’t a tough thing to do, and all you need to do is manage the keywords as per the specific term. However, it would help if you refrained from creating generic campaigns.
2. Stay consistent
Consistency is the key. Once you create a focused keyword, consistency can help to bring conversion. Therefore, it is always advisable to align the focus keyword with the user’s search intent. The keyword should be a part of the ad copy and redirect the audience to a landing page.
Being consistent can help to improve the keyword score. This will also help increase your ranking position, thereby lowering any bidding costs. Strategically managing your PPC campaign will help to encourage better returns.
3. Remove negative keywords
Negative keywords can harm your entire work. When you identify and remove the negative keywords, you can be assured that your ad isn’t being shown on pages where the content is unrelated.
It would help if you focused on identifying the search terms and queries to develop the negative keyword list.
4. Dynamic search ads
The dynamic search ads need to be optimized regularly. Therefore, you should focus on aligning the headline and type of ad to describe the copy. This will eventually play an important role in campaign creation.
Dynamic search ads are effective and can help you prevent unwanted ads. However, it would help if you compromised on dynamically inserting the keywords. As a result, the search engine can substitute the generic keyword for a search query.
5. Use ad extensions and calls to action
Ad extensions and calls to action can help to automate the entire process. There are different options to consider, such as call-outs and more. Maintaining these specific criteria will help to increase the relevancy of your ad.
The calls to action need to be included to increase the convenience for the user. However, you should also focus on traffic and conversion management for better results.
6. Opt for manual bidding
No matter how great your PPC ad is, you won’t receive the results if you don’t follow a proper bidding strategy. Your target audience and campaign goals have an important role to play.
When running PPC ads, you need to focus on one campaign at a time. The keyword bidding increase can bring about better conversions. Manual bidding helps you get control of bids.
It is advisable to streamline the entire process to prevent poor performing keywords.
7. Focus on long-tail keywords
Long-tail keywords pave the way for less competition and are cheap as well. Many people stay away from researching or actioning the data. This can lead to poor performance of the keywords.
Long-tail keywords in today’s time have great performance and less competition. While you may think it is not relevant, sticking to the old ways can play an important role in building up the PPC campaign accordingly.
8. Choose the right platform
One of the best ways to leverage your marketing efforts is to choose the right platform. Google Ads is, however, the most popular platform for leveraging your PPC campaign efforts.
Apart from Google Ads, Facebook and Twitter also provide the option to do PPC ads. However, you need to define your target audience and the goal you want to achieve for maximum results.
9. Include ad extensions
Ad extensions can be of great help in increasing the visibility of your product. When you add extra information about your product, customers are likely to get more interested.
Ad extensions can also play an important role in increasing CTR and ROI. Some of the prominent ad extensions to include for better PPC management include call extensions, location extensions, app extensions, sitelink extensions, etc.
However, it is extremely crucial to understand which extension would work the best for your particular brand.
10. Customize the target audience
There are PPC platforms where you have the flexibility to choose the audience that your ad reaches. You can always customize the target audience depending on location, courses they search, apps they use, etc.
Once you filter your target audience, you will be able to customize the SERP accordingly. However, it is advisable to be mindful of the number of keywords you choose for a particular ad.
It is advisable to opt for only one or two keywords for a campaign in the initial stages.
11. Conduct A/B testing
A/B testing is of utmost importance in PPC campaigns. Whether you’re creating copy, keywords or landing pages, doing A/B testing can help in increasing the relevance of PPC campaigns.
For A/B testing, things that should be tested include the keywords, ad extensions, links, headline and description. Apart from that, the CTAs and images also need to be tested.
12. Optimize landing pages
Landing pages help to add value to the ads. If you do not have a landing page for the ad, it won’t make sense. The ad clicks should lead the user to a particular landing page.
The main aim of the landing page should be to drive conversions and take calls to action. This also helps to reduce bounce rates and improves the quality score.
Your PPC campaign is significant, so you need to redirect it to the professionals. The right PPC campaign can help to increase the rate of client retention. Furthermore, it will also help to maximize the value of your products.